
In a groundbreaking moment for both the music and corporate worlds, Mexican rock powerhouse The Warning has officially signed a historic $1 billion global partnership with PepsiCo—becoming the first music group in history to secure a deal of this scale. The deal not only cements The Warning’s place in the upper echelons of modern rock but also reshapes how brands engage with artists in the age of global fandom.
The sister trio—Daniela, Paulina, and Alejandra Villarreal—rose from viral teenage musicians in Monterrey to chart-topping rock innovators known for their blistering energy, genre-blending sound, and fiercely independent message. Now, with this landmark collaboration, they are stepping into uncharted territory, becoming more than a band—they’re a brand-defining cultural force.
The multi-year partnership, announced in Mexico City and confirmed by both the band and PepsiCo’s global office, spans far beyond traditional endorsement. The deal includes exclusive music releases, global ad campaigns, immersive fan experiences, tour sponsorships, and even a new “Warning x Pepsi” product line set to debut later this year. A special edition beverage, custom packaging, and immersive online content are already in development.
“This partnership isn’t just big—it’s visionary,” said Carla Mendez, PepsiCo’s Global Chief of Cultural Partnerships. “The Warning speaks to a new generation of fans—fearless, unapologetic, and globally connected. They’re not just making music; they’re making a movement. That’s the kind of energy Pepsi was built to amplify.”
The deal will kick off with a massive campaign titled “Unstoppable Energy”, launching worldwide during the 2025 Super Bowl halftime broadcast. It will feature new, unreleased music from The Warning, combined with cinematic visuals showcasing rebellion, resilience, and youth unity across cultures.
Speaking at the announcement, Daniela Villarreal said, “We’ve always created from a place of passion and honesty. To partner with a brand that believes in that message and wants to take it worldwide—it’s unreal.”
Drummer Paulina Villarreal added, “This isn’t just about us. It’s about every fan who believed in our journey, and every artist who dreams without limits.”
Industry insiders are already calling this deal a seismic shift—a sign that artists with authenticity, grit, and loyal fanbases are now shaping the future of global branding. From Pepsi’s side, the partnership reflects a bold pivot toward music culture that is raw, real, and relentlessly forward-thinking.
For The Warning, this moment marks more than just a career milestone. It’s a declaration: rock music is not only alive—it’s evolving, inclusive, and ready to lead the next global wave.
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