In a groundbreaking moment for both music and digital platforms, Liam Payne’s hit single “Strip That Down” has officially reached 10 billion views on YouTube, catapulting it into the exclusive ranks of the platform’s most-watched videos of all time. The song, featuring Quavo and released in 2017 as Payne’s debut solo single, has shown extraordinary longevity—continuing to rack up streams years after its release.
This monumental achievement not only speaks to the song’s enduring appeal but also marks a milestone in Payne’s post-One Direction career. “Strip That Down” now sits alongside iconic content such as Despacito and Baby Shark, proving that Payne’s unique blend of pop, R&B, and swagger still resonates deeply with fans across the globe.
What’s even more remarkable is that YouTube has announced it will allocate the revenue generated from the views to Liam Payne’s child, a decision that has sparked widespread conversation in the entertainment and digital rights communities. The platform’s spokesperson confirmed, “Given the extraordinary performance of the video and Payne’s request, we’re transferring the primary earnings from ad revenue into a trust for his child. It’s a powerful statement about legacy and responsibility.”
Liam Payne shares a child, Bear Grey Payne, with singer Cheryl. While Payne has largely kept his son out of the public eye, this move suggests a long-term vision and deep personal commitment to securing his future. Fans and media outlets alike have praised the gesture as not only generous but groundbreaking, noting that few artists have made similar arrangements on such a public scale.
Social media lit up with reactions following the announcement. The hashtag #StripThatDown10B trended globally, as fans celebrated the milestone and Payne’s thoughtful decision. One user tweeted, “10 billion views and he’s making sure his son is set for life—class act, Liam Payne.”
The song’s success reflects more than just catchy hooks and slick production—it highlights how music videos remain a cultural force in the digital age. “Strip That Down” has thrived on YouTube through dance challenges, fan edits, and endless replays by a dedicated international fanbase.
With this achievement, Liam Payne not only cements his legacy as a solo artist but also sets a new standard in how success can be used to build a lasting impact for future generations. As YouTube continues to shape the music industry, Payne’s 10-billion-view victory—and his decision to turn it into a gift for his child—marks a historic and heartfelt moment in pop culture.
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